Zakaliuzhna Marichka

Zakaliuzhna Marichka

WWF Ukraine | Communications officer


How to launch a mini-campaign with a minimum budget


What is in common between communications in nature conservation and product marketing? It may seem that not so much. However, the tools used to tell about the extinct species could help to tell a story about a new product as well. Marichka Zakaliuzhna, comms manager at WWF Ukraine will share her experience of developing and launching communications campaigns. Also, she will tell more about global trends and why it's important to use them in campaigns.


I've studied Culture at Kyiv-Mohyla Academy, launched local online media. For the last 3 years, I'm working in Communications.



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