Igor RapoportProduct Manager @ ZEO Alliance
Evolution of Understanding: long and painful path finding real customer needs
Generating ideas is easy. Generating relevant ideas is harder. Choosing from multiple relevant ideas could become the real issue.
We’ll try to share the story about our evolution in validating and generating ideas based on customer insights.
!! Conducted together by Igor Rapoport and Andrey Saley
SESSION LANGUAGE preferred /equal (optional)
Igor Rapoport works at ZEO Alliance Products Development for more than 2 years. Now he is the part of R&D team, on the daily basis he deeply explores users' insights.
Igor works on implementing product changes and new features to make product perfectly meet users needs.
Igor's experience includes launching and developing several own businesses, working with B2B and mobile products.