SESSION TITLE

What is next great feature you need to implement? Kano model and Unit economy rules for decision making.

SESSION DESCRIPTION

As product managers, we want to create products that will delight our users and earn money for our company. However despite our best efforts, sometimes it does not work. There can be dozens of reasons why. One of them is that product not meeting or fulfilling our user’s expectations. In this case, we can count on Kano model and Unit economy rules to avoid such outcome.

SESSION LANGUAGE preferred /equal (optional)

English/Russian

BIO

Andrei Karol is a CTO of medical start-up Cardiolyse that helps people to manage the heart and emotional health and prevent cardiovascular disorders.

He is in charge of Cardiolyse's product line developing and negotiations with key partners (GE, Samsung, Nokia, AIG, Philips, Cosinuss, PulseOn).

Certified Project Manager Professional (by PMI) since 2012.

His passions are to create new opportunities and develop products that bring real value to people.